Blackpool Headstart’s behaviour change project, part funded by the National Lottery, involves a whole town approach, encouraging everyone to work together to create a more resilient town in which to grow up and thrive.
We created a website with the young people to go alongside the unveiling of the physical pathway representing a series of resilience moves. Weekly blog content signposts people to supportive partners through vlogs, blogs and interviews underlining that there is help available in many forms across the town.
Alongside the pathway launch, we negotiated a 42 week-long collaboration with The Gazette, which involves a weekly column in print, along with digital articles signposting readers to the website hub of up to date information and contacts for young people to seek help.
The young people’s parade to launch the pathway project secured coverage across broadcast and digital channels