Greater Manchester Academic Health Science Network commissioned Vesey Communications to create a core narrative and stakeholder briefing materials for its Datawell project, an innovative digital infrastructure that enables doctors and care professionals in the region to share and view the patient and client information they need, when they need it, to improve care.
A workshop with key stakeholders and influencers was established by Vesey Communications to develop a clear understanding of the complex medical product and how to communicate its features and benefits to the wider stakeholder group. EY, LumiraDx and IBM representatives joined clinicians and NHS Shared Business Services communications professional at the event facilitated by Vesey Communications.
The outputs were an approved resource comprising an agreed core narrative and stakeholder briefing materials with consistent tone of voice and clear key messages created by Vesey Communications and used by stakeholders when explaining the Datawell project.
