When Shaun T announced, he was jetting to England to meet his devotees and lead them in his Insanity workout, the choice of Manchester above London as his destination of choice sent the media into a spin.
Vesey Communications were taken on board to organise the mass workout at client, Event City, with over 1000 fitness fanatics travelling from across the country to workout with the master of the fitness DVD.
Journalists and bloggers were given front row access to Shaun and his team and were challenged to bust the moves for an hour early on a Saturday morning. Those that made it through had the opportunity to interview Shaun after the cool down.
Event City was profiled as a perfect destination for large scale events and has gone on to host the Ideal Home Show, International Cakes Show and many other high profile, major footfall events with Vesey Communications’ assistance.