SMEs are vital to the UK economy. If these businesses could be inspired and facilitated to achieve their growth potential, the UK would benefit. Our task for BIS was to motivate business owners to access Government services designed to support them.
We worked with Kindred agency and made small business owners our heroes and rooted our tactics in peer-to-peer advocacy. We created a GREAT Business Network to act as case studies and spokespeople. We put together a series of GREAT moments including a partnership with British Fashion Week, creating a “From Local to Global Guide” for Export Week and a celebration of 24 small businesses in a multi-platform advent calendar. We also created The GREAT Faces of British Business competition which attracted 522 entries and over 18,000 social media interactions.
Underlying this creative activity was an “always on” press office offering thought leadership articles, advice and feature placement.