The country’s largest provider of residential homes turned to Vesey Communications to help raise its profile in key regions across the UK.

The vast range of heart-warming events that take place in Bupa’s care homes are captured by the team at Vesey Communications, who have helped residents celebrate centenaries, enjoy visits from pet therapy charities and welcome school students to read nostalgic literature over tea and cake.

A calendar of key dates was created by the consultancy, which prepares media materials based on these special occasions, and supports the care homes in preparing to take part in themed events.

Coverage in local media and community channels has boosted enquiries for places at the specific care homes which provide specialist nursing and residential care.